Apple releases new iPad, FaceID ads – TechCrunch

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Apple has released a handful of new ads promoting the iPad’s portability and convenience over both laptops and traditional paper solutions. The 15-second ads focus on how the iPad can make even the most tedious things — travel, notes, paperwork, and ‘stuff’ — just a bit easier.

Three out of the four spots show the sixth-generation iPad, which was revealed at Apple’s education event in March, and which offers a lower-cost ($329 in the U.S.) option with Pencil support.

The ads were released on Apple’s international YouTube channels (UAE, Singapore, and United Kingdom).

This follows another 90-second ad released yesterday, focusing on FaceID. The commercial shows a man in a gameshow-type setting asked to remember the banking password he created earlier that morning. He struggles for an excruciating amount of time before realizing he can access the banking app via FaceID.

There has been some speculation that FaceID may be incorporated into some upcoming models of the iPad, though we’ll have to wait until Apple’s next event (likely in September) to find out for sure.



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